I have some great news if you are a business-to-business (B2B) copywriter, or thinking about becoming one. Based on the latest findings, B2B Content Marketing: 2013 Budgets, Benchmarks & Trends, of nearly 1,500 companies of various types in North America – more than 90 percent of business-to-business advertisers and marketers use content marketing; over 50 percent of B2B firms will invest more on content marketing in the next coming years; and more than 60 percent of big corporations will outsource b2b content creation.
What does this mean for you? Next year, more business-to-business companies will be planning to hire freelance B2B copywriters (like you) for content marketing services. Check out these posts to find out what differentiates a B2B copywriter to those writing for the consumer market.
B2B COPYWRITING
Let's cut to the chase: B2B (Business to Business) sales are a different breed of animal.
Hype won't work.
Gimmicks won't work.
Neither will razzle-dazzle state of the art video animations. Sure, cutting edge graphics are great as supporting cast, but never make the mistake of using them as lead actors.
But far too many B2B websites take the stance that all marketing is like selling toothpaste. If it's not in your face and glitzy, it won't work.
But in B2B just the opposite is true, and I'm going to let you know why. In plain, unadorned black & white - with just a bit of deep red to keep it spicy!
http://www.highimpactcopy.com/b2b.html
B2B COPYWRITER OR B2B CONTENT WRITER?
To answer this question you really need to understand the difference between a B2B copywriter and a B2B content writer. Most people accurately describe a B2B copywriter as someone who writes advertising or promotional copy for a business marketing to another business, but a b2b content writer’s job description is a little more fuzzy. A basic definition is someone who specializes in producing online content (for B2B). But what does that mean? Does a content writer do search engine optimization? Does a content writer do keyword research? Can a content writer produce a video? These are some of the questions you should ask before hiring a B2B content writer or SEO copywriter, because not every content writer has the same understanding of the job .
http://contentforbiz.com/2012/02/b2b-copywriter-or-b2b-content-writer-who-will-do-a-better-job-writing-your-website-copy/
A B2B COPYWRITER’S CONFESSION
I have a confession to make.
I’m a business-to-business copywriter and content marketing consultant. That means I spend a lot of time telling my clients how to create relationships with their hopefully soon-to-be customers online. Actually, what this really means is that I spend a lot of time trying to convince my clients to ditch the bullshit and show potential customers who they really are.
Why’s this so important? Because the days of big bad experts blasting out their message and hammering their audience into submission (and parting them from their money) is over.
http://scheincommunications.com/a-b2b-copywriters-confession/
WE KNOW WORDS AND WE KNOW WHAT TO DO WITH THEM
Marketing a business to a business is decidedly different from marketing to consumers. But our principles apply across the board. You still have to be customer-centric, you still have to talk to their pains—not your products. You still have to say what they want to hear, not what you want to say.
That’s where we come in. We have the objectivity and maybe even the cynicism of your target audience. We’re going to ask the hard questions. We’re even going to ask “so what?” Because that’s what your potential customers will do. Work with us, and you’re ready with the answers…before they even ask.
http://weknowwords.com/portfolio/b2b-copywriting/
COPYWRITING FOR EFFECTIVE B2B MARKETING
A B2B copywriter has the potential to turn your business around and bring positive results. He is good with formulating words that sell – words that make people open and read their email. Indeed, they know words and they know what to do with them. Follow this link for more information on starting your own B2B copywriting business..
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