Feeding the internet's demand for great marketing writers

WHETHER you are an aspiring playwright, novelist or screenwriter, or just an avid reader, try copywriting and turn your passion for words into a money-making career as a professional copywriter. With the rapid growth of the internet, the demand for good copywriters who can create effective advertising has risen.  And because a huge number of businesses across all niches require a competitive marketing content, copywriting is a smart career move. Freelance copywriters work from the comforts of their own home, giving them the freedom they need to work on other tasks. Think about what you could do with all those extra hours, not to mention extra money! Click on the four links below and find out how you can participate in this growing industry…

Copywriting Advice: how to communicate with great copy to win business

Copywriting gets the word out about your business. Copywriting helps you to sell in many media: postal mail, email, print, radio, TV, and the Web. Few businesses use all the marketing options available to them. Communicate more, and you’ll sell more. In the past, businesses could restrict their presence to one or two channels - TV and radio, for example. Nowadays, the more channels you use, the more customers you get and the more sales you make.In this Copywriting Advice section of the site, you'll find information how great copywriting helps your business.

http://angelabooth.com/Advice/copy-for.html

Want to Save the Media? Get Ad Writers Who Can Write

People often blame disruptive technologies for the decline of the advertising industry, and the media industry that relies on it. But the real problem, Michael Wolff writes in USA Today, is that ads in every medium have become less persuasive, and Wolff thinks he knows why: "There are no writers in advertising anymore. Johnny who can't write has gone into advertising." According to one media consultant, today's so-called copywriters avoid the written word at all costs, and their attempts at it tend to produce "scary, semi-literate gibberish." Today's ad men seem convinced that all that matters are visuals, but great campaigns almost always revolve around text.

http://www.newser.com/story/155024/want-to-save-the-media-get-ad-writers-who-can-write.html

Web and keyword copywriting news

Writing website content that performs well in search engines but also reads naturally to customers is a challenge. Copywriting for the web strikes a difficult balance between using the right keywords for higher search engine rankings and effective sales messages to make your web site compelling to potential customers. Good design alone won’t convince customers to enquire or buy through your site - it is often the words that compel them to stay on a site or make contact. Companies are generally used to seeking professional advice on the design and coding of websites, but neglect to employ professional web copywriters to adapt their off-line content for a web audience.

http://www.momentumws.co.uk/news/web-copywriting/?page=2

Five Copywriting Errors That Can Ruin A Company’s Website

No matter how brilliant a website’s design, no matter how elegant its navigation, sooner or later visitors will decide whether to take action because of something they read. In the end, the effectiveness with which a website converts visitors hinges on words. If a new website is going to hit all the right notes, its content must be just as well crafted as its design and programming. However, as you might imagine, there are many ways to go wrong with content in a Web development project. The errors discussed in this article have the potential to undo a website.

http://www.smashingmagazine.com/2011/06/29/five-copywriting-errors-that-can-ruin-a-company-website/



Creativity, imagination and a good ounce of research and study are among the basic “ingredients” of effective website copywriting. Click here to visit my copywriting site and learn more.

Read more ...

The challenges of being a online copywriter

COPYWRITING can be a bit daunting for rookie and aspiring salesmen and advertisers, but it’s among the most important elements of a business campaign - whether in radio, TV or print landscape or on the internet. The method in which you strategically conceive the words that will carry your service or product and ultimately build the link with your target audience is both an art and science for every copywriter.

Find out the best copywriting practices and learn new insights on how to easily create convincing stories that will attract attention, response and action the way you want with the links below: 

10 Tips, Tools and Resources for Online Copywriters

Choosing what to write about on your blog or website pages is a huge topic – so much so that we’ve dedicated an entire post to the subject – but there are a couple of simple approaches that will never go out of style. The first is to simply write about whatever’s making headlines in your industry, or your client’s industry if you’re ghost-writing for a corporate blog. Look out for mentions of the relevant industry in the news, or for new campaigns launched by unions and professional associations, and write a response or opinion piece. Secondly, get involved in discussions on Twitter and other social networks, and blog about the issues other people are talking about.

http://www.seoptimise.com/blog/2012/10/10-tips-tools-and-resources-for-online-copywriters.html

Writing ability could be hereditary

Kingsley and Martin Amis, the Waugh family, the Brontës – it’s easy to list authors and writers who have followed members of their families into the profession. But is it coincidence or could there be a scientific reason behind their career choice? Noticing the large number of writer-rich families, researchers at Yale and Moscow State Universities have attempted to find out if creative writing ability is indeed hereditary. They asked hundreds of children aged eight to 17 and their parents to write stories on particular themes. These stories were scored on their originality, plot development and quality, sophistication and creative use of prior knowledge.

http://www.procopywriters.co.uk/2012/10/writing-ability-could-be-hereditary/

Rare Opportunity to Profit from the Words of an Amazing Copywriter

Jimmy is the guy John Carlton turned over his biggest clients to when John moved on to other things. Jimmy currently has over 100 controls going and is a partner in 2 multimillion-dollar companies... because, as he put it last month, "they got tired of writing me a $20,000 check every time they needed a new ad." (Yeah, he's that good. And his copy makes clients so much more money than his fee is.) Wednesday night (10-10-12) at 8 pm Eastern, Jimmy will spill the beans on how he puts direct mail letters together. And video sales letters. And Web page sales letters.

http://world-copywriting-institute.typepad.com/world_copywriting_blog/2012/10/rare-opportunity-to-profit-from-the-words-of-an-amazing-copywriter.html

Website copywriter wins premier national financial copywriting project

Although a national body, the FLA is a powerful voice in the industry worldwide. So, when the FLA decided to completely revamp their website to make it more accessible to both consumers and trade organizations, they decided to appoint a specialist copywriter to help with the overhaul. Website copywriter, Len Smith of Copywriting On Demand was delighted to be chosen. “I do a lot of financial copywriting,” says Len, “including the annual Global Leasing Report. Nevertheless, it was especially rewarding to work with such an august body. It was fascinating adopting two very different styles, one for the trade the other for consumers.

http://www.copywriting-on-demand.com/website_copywriter_financial_copywriter.htm



Writing online copywriting that converts can be very challenging, but given the right tools and a good amount of practice it can greatly help save the business.

Read more ...

Roundup of posts on Copywriting tasks and careers

Many web copywriters are also talented in technical writing. Their talents can be used to craft product brochures that effectively describe advantages and features in complicated terms that a technically minded audience understands.

An informative product brochure can be a valuable client- generation tool, and can also boost rankings when crafted with SEO focused content. Reaching new clients with brochures is a talent within the reportoire of every skilled web copywriter.

Let’s check out today’s list of interesting posts on how a company’s product and service can be best promoted through the use of a skilled copywriter.

Corporate Jobs

While being an ad agency copywriter is filled with late nights, client meetings, brainstorming sessions, and fancy award shows, working as a staff writer for a corporation is a little more sedate.

As a staff writer in a company, you can expect to be an important part of the marketing, communications, or PR team. While the more glamorous projects usually get handled by the ad agencies, you'll be asked to write things that are equally interesting, such as brochures, Web pages, customer letters, press releases, e-mails, landing pages, articles, speeches, newsletters, and more.

Find out more: http://www.netplaces.com/writing-copy/getting-a-job-as-a-copywriter/corporate-jobs.htm

How to Write Effective Headlines - Copywriting Tips for Designers and Non-Writers

You can create curiosity by asking a provocative question or making a seemingly outrageous statement. Word play, alliteration, or take-offs on familiar phrases or cliches can create some eye-catching and often amusing headlines. However, avoid ambiguoity or at least use eyebrows, subheads, or decks (smaller headlines above or below the main headline) to clarify or explain. If your reader has to guess at what you mean or at what the article or ad is all about, they'll be saying, "I guess you don't want me to read this article." Some examples of word play, alliteration, and take-offs:

Read more: http://desktoppub.about.com/cs/techwriting/a/headlines.htm

Ingredients of Highly Successful Copy

Writing copy is a lot like making pancakes. You have to make sure you have all the right ingredients! If you miss the baking powder or oil, for example, your pancakes will be flat and tasteless. Copy-writing is similar. If you forget to bring the benefits to life or build belief, your copy just won't work. That's why it's important to mix all the right ingredients, in just the right proportions, to create a winning advertisement, brochure, Web page, flyer, or other persuasive piece.

Find out more: http://www.netplaces.com/writing-copy/ingredients-of-highly-successful-copy/

Climbing the Ladder

On the agency side, the career track for copywriters is fairly well defined. After a few years as a copywriter — or even just a few months if you're a fast-rising star — you can expect your pay to increase and your job title to change to something like senior copywriter. Eventually, you may become the copy chief managing a team of writers. If you're really ambitious, you might even climb to the top of the agency heap and become the creative director — a senior executive supervising an entire creative staff of writers, designers, art directors, producers, and production coordinators.

Read more: http://www.netplaces.com/writing-copy/getting-a-job-as-a-copywriter/climbing-the-ladder.htm



I will share with you more informative and helpful tips on great copywriting in the week's ahead.

Read more ...