WHETHER you are an aspiring playwright, novelist or screenwriter, or just an avid reader, try copywriting and turn your passion for words into a money-making career as a professional copywriter. With the rapid growth of the internet, the demand for good copywriters who can create effective advertising has risen. And because a huge number of businesses across all niches require a competitive marketing content, copywriting is a smart career move. Freelance copywriters work from the comforts of their own home, giving them the freedom they need to work on other tasks. Think about what you could do with all those extra hours, not to mention extra money! Click on the four links below and find out how you can participate in this growing industry…
Copywriting Advice: how to communicate with great copy to win business
Copywriting gets the word out about your business. Copywriting helps you to sell in many media: postal mail, email, print, radio, TV, and the Web. Few businesses use all the marketing options available to them. Communicate more, and you’ll sell more. In the past, businesses could restrict their presence to one or two channels - TV and radio, for example. Nowadays, the more channels you use, the more customers you get and the more sales you make.In this Copywriting Advice section of the site, you'll find information how great copywriting helps your business.
http://angelabooth.com/Advice/copy-for.html
Want to Save the Media? Get Ad Writers Who Can Write
People often blame disruptive technologies for the decline of the advertising industry, and the media industry that relies on it. But the real problem, Michael Wolff writes in USA Today, is that ads in every medium have become less persuasive, and Wolff thinks he knows why: "There are no writers in advertising anymore. Johnny who can't write has gone into advertising." According to one media consultant, today's so-called copywriters avoid the written word at all costs, and their attempts at it tend to produce "scary, semi-literate gibberish." Today's ad men seem convinced that all that matters are visuals, but great campaigns almost always revolve around text.
http://www.newser.com/story/155024/want-to-save-the-media-get-ad-writers-who-can-write.html
Web and keyword copywriting news
Writing website content that performs well in search engines but also reads naturally to customers is a challenge. Copywriting for the web strikes a difficult balance between using the right keywords for higher search engine rankings and effective sales messages to make your web site compelling to potential customers. Good design alone won’t convince customers to enquire or buy through your site - it is often the words that compel them to stay on a site or make contact. Companies are generally used to seeking professional advice on the design and coding of websites, but neglect to employ professional web copywriters to adapt their off-line content for a web audience.
http://www.momentumws.co.uk/news/web-copywriting/?page=2
Five Copywriting Errors That Can Ruin A Company’s Website
No matter how brilliant a website’s design, no matter how elegant its navigation, sooner or later visitors will decide whether to take action because of something they read. In the end, the effectiveness with which a website converts visitors hinges on words. If a new website is going to hit all the right notes, its content must be just as well crafted as its design and programming. However, as you might imagine, there are many ways to go wrong with content in a Web development project. The errors discussed in this article have the potential to undo a website.
http://www.smashingmagazine.com/2011/06/29/five-copywriting-errors-that-can-ruin-a-company-website/
Creativity, imagination and a good ounce of research and study are among the basic “ingredients” of effective website copywriting. Click here to visit my copywriting site and learn more.
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