Great copywriting focuses on the customer

SO the question is: what is copywriting? Well, in layman’s terms, copywriting is writing for the purpose of selling or promoting a service or product. Your ultimate aim is to have the customer read your sales page from top to bottom, click on the “buy now” or “add to cart” button or link and buy your service or product. Now, how you will be able to make them click and buy your service or product is all up to you. There’s no one sure way that works all the time. So much depends on who you are targeting. That is why plenty of different types of ads and sales letters can do the trick. The secret is determining which one will work best for the audience you are trying to capture. Check out these four links and learn various kinds of copywriting tactics:

Simple Time Management for Copywriters – Stop Multitasking, It’s Bad For You…

In the US this week they have ‘Single-Tasking Day’. The whole idea is to do one task at a time during day and stop multitasking for once in your life. See the thing is, according to experts, multitasking could well be bad for you. In fact, studies from University of Michigan and UCLA indicate Multi-tasking forces our brains to continually perform “Task Switching” which makes our brains work harder with less efficiency.  Some researchers believe this could even cause brain damage! So sorry ladies, but us guys had it right all along! Now Single-Tasking Day is meant to help us focus on one activity at a time.

http://www.frank-edwards.com/copy-writing/simple-time-management-for-copywriters-stop-multitasking-its-bad-for-you/

Great copywriting focuses on the customer

There?s a lot of bad website copywriting out there. Whether it?s government sites suffocating in unintelligible jargon, B2B websites barking at visitors with corporate claptrap or lazy websites using copy from the corporate brochure, too many websites fail to address the customer in a language they understand and want to listen to.
The fact is that people?s expectations of business websites are changing. They go online to find answers to questions and solutions to problems. Not to hear a shallow sales pitch. In this digital age, it is the businesses providing the best quality content that will attract the most visits, clicks and clients. In other words, websites focused on the needs of the customer.

more website copywriting tips

Great News LIVE From the B2B Copywriting Trenches

I’ve always known it’s a promising field for anyone who likes to write copy for businesses that sell to other businesses and professionals, such as suppliers to the medical industry.

But after reading some just-released info a colleague sent me yesterday, I nearly leapt out of my chair with a giant WHOOP-WHOOP! A new report reveals that B2B marketers are “getting” the value of content as a powerful marketing tool. They’re finding that quality content can attract more prospects to their businesses and turn them into customers. As copywriters, that’s good news for us. Let’s look at the details.

http://www.awaionline.com/2012/11/great-news-live-from-the-b2b-copywriting-trenches/

Copywriting for Semantic Search

A lot of people seem to want to know what the best way is to write in order to maximize the benefit from semantic search. So rather than sit on the secret, I decided to share it here. But first, let’s talk a little about what exactly semantic search is. Semantic Search: There’s a lot of confusion about what semantic search is, strangely enough. Some people seem to want to paint it as some sort of a dark art. They give it new names, assign mystical powers to it, liken it to artificial intelligence… while others over-simplify it, claiming that it’s nothing more than an index of synonyms – that semantic analysis is still out of man’s reach.

http://searchnewscentral.com/20120712326/Content-Development/copywriting-for-semantic-search.html

Elmore Leonard's 10 Rules for Great Writing

He's the brains behind FX's hit show Justified. He wrote the novel that became the hit movie with Danny DeVito and John Travolta, Get Shorty. He has 8 million books in print. He's Elmore Leonard, the crime novelist that gets respect in the serious, patched-elbow, pipe-smoking literary world. (My stereotype may be dated, but hopefully, you get the idea.) He's 86 and still writing two pages a day.  I would call that "going strong." So, he's not a copywriter, but he sure as hell knows something about writing.

http://world-copywriting-institute.typepad.com/world_copywriting_blog/2012/01/elmore-leonards-10-rules-for-great-writing.html

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