Everybody would like to be ranked number one in Google. But claiming top spot has always been far from easy. For a long time internet marketers have played a game of cat and mouse with the internet's most widely used search engine. Whether it was link pyramids, stuffing keywords, or using bots to build links with a huge number of sites at the press of a button, they had all sorts of techniques for tricking Google into awarding them page one.
However recently Google is making great progress in not only beating these techniques but also punishing internet marketers that have used them. Its Panda and Penguin updates may have soft and cuddly titles. But the problems they have unleashed onto the rankings, and earnings, of 1000s of online marketers have led to many giving up the battle entirely.
A lot of affiliate marketers continue to use automated software and junk content to infest the online world with links to their websites. But there is a big question mark over how much longer these techniques will work. Ultimately, it’s only a matter of time before Google wins the war, and affiliate marketers bow their heads in acceptance to the new rules of SEO.
<h3>the five pillars of seo </h3>
Google would prefer you not to do any optimisation at all. If you do anything to cheat you can look forward to getting a 'Google slap' in the next algorithm update. Instead, looking natural is the name of the game. How can this be done? Through your content. This is why a copywriter should now be on your speed dial for search engine optimisation services.
These are the new 5 pillars of SEO:
Social Media Links- What other people think has always been a strong measure of what is the best content available on a topic. So Google has started using Facebook Likes, Tweets and other social media signals to gauge which articles and blog posts deserve to be promoted. And how do you think you can garner all these Likes and Tweets? That’s right, through employing a copywriter to write great content for you. These days it’s possible to get just as much traffic from social media as it is from the search engines. One day social media’s influence may grow to the stage where you dont even have to worry about SEO.
Aim For A Wider Range Of Keywords - Not long ago the main SEO advice was to use keywords in your 'anchor text. Unwittingly, this led to website owners committing the sin of ‘over optimising’ and only using the same few high traffic keywords in their links. Instead, you need to have a assortment of anchor text to reflect the many ways in which people enter links to sites. Rather than just having ‘snow plough’ as your link in every syndicated blog post and article, you need to include terms like 'visit our snow plough website', 'we sell the best snow ploughs‘ and more varied anchor text that reflects the different ways people link on the web.
Bounce Rate - Much like a rubber ball bouncing against a wall, this is the number of visitors who abandon your site without visiting more than one page. This means the longer people stay engaged with your articles the more respect you’ll get from the Big G. So to improve your rankings, you need excellent content that keeps them engaged, answers their questions and keeps them hanging around for longer. $5 articles you can buy off freelance bidding sites are unlikely to achieve this.
Guest Blogging - Backlinks from relevant, high quality websites has always been SEO mana. The only problem is that now everyone is trying to guest post. As a result, they will be less than impressed if you send them rehashed content, reheated and handed over as original thought. Instead, blog owners want articles that challenges their reader’s preconceptions or has something new to say. Providing this content takes research and time to assemble such high quality, original guest articles.
Google+ Author Link - Google+ might still be lagging behind its rivals, but Google+ is becoming important to your SEO strategy. If you havent already, you need to start notching up members to your Google+ Circles because it gives Google a clear indication that you have something interesting to say. You also need to add the Google+ authorship link to your website because it lets Google know you write stuff that people read and that you deserve a high ranking in its search rankings.
So the message is clear. If you want to boost your rankings in Google you need to get talking to content producers and/or copywriters. Another benefit you will gain is that along with higher rankings, you will be improving your reputation as a thought leader and an expert on the internet. This of course means that higher website visitors and more enquiries on your website will arise .
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